Strauss Art Auctioneers is South Africa’s premier fine art auction house, renowned for its exceptional service and expertise in the art market. Known for handling high-value artworks with professionalism, Strauss & Co has built a reputation for facilitating successful sales, whether through live auctions or its increasingly popular online auctions. The company holds four live auctions annually—two in Cape Town and two in Johannesburg. However, the growing demand for digital solutions has led to the introduction of online auctions, providing art collectors and sellers with a more accessible and efficient way to buy and sell artwork.
Strauss & Co was the first auction house in South Africa to introduce online auctions featuring top-tier artists, making it a pioneer in the field. Today, it hosts an average of four online auctions per year, giving sellers a broader audience while offering buyers a convenient and secure way to expand their collections.
Services Provided When Selling Art
Strauss Art Auctioneers provides a comprehensive suite of services to assist sellers in achieving the best possible results for their artwork:
- Professional Valuations – Strauss & Co offers expert appraisals for both individual pieces and large collections. Sellers receive detailed descriptions and professional assessments, ensuring that they have a clear understanding of the value of their artwork before entering the market.
- Sale Management – Every stage of the sale process is managed by experienced professionals, from authentication and valuation to marketing and final transaction. This ensures a seamless experience for sellers while maximizing the potential sale price.
- Auction Estimates – Before submitting an artwork for auction, Strauss & Co provides an estimated price range based on market trends, previous sales, and expert evaluations. This allows sellers to set realistic expectations and make informed decisions about their sales strategy.
Benefits of Selling Art Online
While traditional art sales through galleries and in-person auctions remain valuable, online auctions have revolutionized the way art is bought and sold. Here are some key advantages of selling art online with Strauss Art Auctioneers:
1. Global Reach
Selling art online removes geographical limitations, allowing sellers to connect with buyers from across South Africa and even internationally. Unlike live auctions, which require attendance in Cape Town or Johannesburg, online auctions enable collectors to bid on artworks from anywhere in the world. This significantly expands the potential buyer pool, increasing the likelihood of achieving competitive bids for high-value pieces.
2. Targeted Audience
Unlike general art fairs or exhibitions, online auctions attract serious collectors and art enthusiasts who are actively looking to purchase fine art. This ensures that artworks are presented to a focused audience, increasing the chances of a successful sale at a fair market price.
3. Convenience and Security
One of the most significant advantages of online art sales is the convenience it offers to sellers. Instead of transporting valuable pieces to physical locations, sellers can simply upload high-quality images and detailed descriptions of their artwork. Strauss & Co manages the entire process, ensuring that artworks are securely cataloged, marketed, and presented to potential buyers.
4. Competitive Pricing and Transparency
Online auctions provide a transparent and competitive bidding environment, where buyers can see real-time bids and adjust their offers accordingly. This can drive up prices and ensure that sellers receive the best possible value for their artwork. Additionally, Strauss & Co provides clear guidelines and expert insights, making the process straightforward and reliable.
Why Choose Strauss Art Auctioneers?
Strauss & Co’s reputation in the South African art market makes it the go-to choice for anyone looking to sell fine art. With a history of handling masterpieces from artists such as Walter Battiss, JH Pierneef, and Maggie Laubser, the auction house has built trust among collectors and sellers alike. Whether through live or online auctions, Strauss & Co provides an unparalleled platform to showcase and sell valuable artwork.
Selling art online has never been easier or more rewarding. With expert guidance, a dedicated buyer network, and a streamlined sales process, Strauss Art Auctioneers continues to set the standard for fine art transactions in South Africa. If you’re looking to sell your artwork efficiently and securely, an online auction with Strauss & Co is a smart and profitable choice.
